Brewery Gold Ochsen writes success story with pL-Store® from proLogistik

The Gold Ochsen brewery, an Ulm original, has reorganized its beverage logistics with the aim of increasing stock reliability, creating end-to-end transparency and ensuring batch tracking.

Industry: Beverage trade

The Gold Ochsen brewery

  • Founded in 1597
  • 200 employees
  • Headquarters in Ulm
  • 300 items permanently in stock
  • 20 truck tours per day
  • 45 self-collectors per day
  • 2 filling systems with a capacity of up to
  • 40,000 bottles per hour

Realized project

Implementation of the warehouse management system pL-Store®, including proLogistik hardware:
pro-V-pad terminals and voice-supported picking with Pick by Voice.

Prepared for every challenge

Demand for beverages naturally varies depending on the weather and season. Major sporting events, such as the soccer World Cup, also have an impact on the number of orders and picks processed each day. By implementing a modern and flexibly scalable warehouse management system, the traditional Ulm brewery is now able to react quickly to changes in ordering behavior. New IT-supported processes can also be set up more quickly.


The warehouse management system has since proved its worth in the sometimes hectic day-to-day work at the Gold Ochsen brewery warehouse, where around 300 different items are permanently stocked and around 20 truck tours have to be processed every day. In addition, there are self-collectors, whose number averages 45 per day.

Customer-specific WMS facts

  • speaker-independent picking system “pro-Voice”
  • Forklift guidance system

Beverage module for warehouse management and its industry-specific functions:

  • Collective storage
  • Multiple transports
  • Dynamic block space handling
  • Empties handling
  • Batch, MHD, vintage and inventory management

“The overall concept developed and implemented meets our requirements for simplified, IT-supported processes, transparency and batch traceability in detail.”

Ursula Gatzke, Gold Ochsen IT Manager
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