Balanced Scorecard

What is a Balanced Scorecard?

The Balanced Scorecard model can be used to analyze the success of a company. The Balanced Scorecard combines the elements of strategy development and implementation, taking into account the interests of all relevant stakeholders of a company or organization.

The core idea of the Balanced Scorecard is the multi-perspective view of the company. The following four perspectives are considered:

  • Finance
  • Customers
  • Internal business processes
  • Learning and development

However, there may be contradictions and opposing developments between the different perspectives.

What are the advantages?

  • Strategies can be presented in a uniform way
  • Ideal corporate values can be converted into verifiable key figures
  • Anticipatory control

What are the disadvantages?

  • As the quantity of key figures increases, the Balanced Scorecard loses its informative value.
  • A focus on individual key figures can lead to one-sided optimization.
  • Without a balanced score system, activity-based costing results can be misleading.


Balanced Scorecard


PDF document Balanced Scorecard
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