Balanced scorecard

What is a balanced scorecard?

The Balanced Scorecard model can be used to analyze the success of a company. The balanced scorecard combines the elements of strategy development and implementation, taking into account the interests of all relevant stakeholders of a company or organization.

The core idea of the Balanced Scorecard is the multi-perspective view of the company. The following four perspectives are taken into account:

  • Finances
  • Customers
  • Internal business processes
  • Learning and development

However, there may be contradictions and opposing developments between the different perspectives.

What are the advantages?

  • Strategies can be presented uniformly
  • Ideal corporate values can be converted into verifiable key figures
  • Predictive control

What are the disadvantages?

  • As the number of key figures increases, the balanced scorecard becomes less meaningful.
  • Concentrating on individual key figures can lead to one-sided optimization.
  • Without a balanced score system, the results of activity-based costing can be misleading.


Balanced Scorecard


PDF document Balanced Scorecard
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